Touchdown pages will be the equal of creating an excellent first impression, however thanks pages are the ultimate reminiscence you allow an internet site customer with earlier than they go.
They’re typically the ultimate alternative to have interaction your web site guests and depart them with a heat, fuzzy feeling about their total expertise in your web site.
Like every web site web page, good thanks pages require cautious consideration throughout design, structure, copy, and calls-to-action (CTAs).
In the event you’re struggling to make your thanks web page work to your guests and web site targets, take a look at these 9 examples to get impressed.
Desk of Contents
What’s a thanks web page?
A thanks web page is what your prospects and leads are redirected to instantly after finishing a kind or making a purchase order in your net web page.
Its major function is to acknowledge the web site customer’s motion, whether or not that’s a purchase order, a sign-up, or a request for data.
Whereas thanks pages carry out an identical operate to a affirmation electronic mail, viewers don’t have to decide on to open it.
Consider a thanks web page as each the final step in your conversion course of and step one for buyer retention.
The thanks web page presents a primary alternative to show a lead right into a buyer — or a buyer right into a model advocate. One of the best ways to do that? Make the subsequent step(s) within the purchaser or consumer journey:
- Apparent and clear.
- Thrilling or fascinating.
This implies clear and concise copy, good structure, and taking the chance so as to add worth to your web site guests.
What’s the advantage of a thanks web page?
Consider it this manner: You could by no means have a neater, extra pure alternative to provide a buyer one thing that pleasantly surprises them and exactly matches what they need.
How have you learnt what your buyer desires? They simply instructed you precisely what they need by following a CTA in your web site.
After somebody follows the CTA on a touchdown web page, take them to step two of their journey earlier than they click on away. Present prospects you’re able to ship worth time and time once more.
For example, if a buyer makes a purchase order in your web site, use the thanks web page as a chance so as to add worth by extra assets or content material — which is able to construct belief and delight prospects.
Alternatively, you may use a kind thanks web page as a chance to offer leads with the subsequent steps. If the lead downloaded a Social Media Calendar e-book, the thanks web page can record out various social media assets you’d like to offer.
Thank You Web page Examples
1. Contact Type Completion
Verify to your buyer that they accomplished their meant motion efficiently — and remind them what you’ll (and received’t) do with their data. Construct belief and allow them to know you’re on their facet.
Let customers know you’re desirous about delivering worth … and received’t be emailing them only for the sake of it. Whilst you have them engaged, take the chance to spotlight what they’ll anticipate from talking with you and what else you may supply them.
That is your greatest likelihood to persuade customers your model is totally different, and it comes lengthy earlier than they run throughout one in all your messages of their inbox.
Finest Contact Type Completion Thank You Web page
Rocket Company does a superb job of reinforcing its model, offering different affords, and highlighting its achievements with earlier shoppers on the thanks web page for his or her Contact Us kind.
The web page flawlessly mixes and matches worthwhile affords like a digital advertising and marketing information and their ongoing podcast with social proof corresponding to award wins, companions, and buyer logos.
Better of all, they supply their direct telephone quantity in case the customer desires a quicker touchpoint.
2. Useful resource Obtain Thank You Pages
You doubtless have an e-book or different lead era downloadable despatched routinely through electronic mail. Nevertheless, it’s nonetheless greatest to supply a obtain hyperlink to the originally-requested merchandise proper in your thanks web page, as effectively.
This may preserve your buyer engaged in your web site and enhance the chance they’ll open and interact along with your supplies straight away. It additionally provides you the chance to proceed nurturing them in direction of a higher-intent conversion motion on the location.
Finest Useful resource Obtain Thank You Web page
Top-of-the-line methods to increase the worth of a content material obtain is to mix it along with your subscription course of so you may proceed nurturing your leads.
That’s precisely what Good Passive Earnings does earlier than main you to a thanks web page the place you may entry the useful resource you needed to obtain.
The thanks web page additionally welcomes you as a subscriber and fosters a way of belief and group. Customers can customise their content material preferences in accordance with their largest challenges, obtain different related assets, and see upcoming occasions.
Most significantly, the web page comprises a CTA to buy an all-access move to Good Passive Earnings’s intensive coaching materials.
3. Buy Affirmation Pages
The post-sale affirmation web page is an often-missed alternative to floor related, associated, or complementary merchandise.
To extend effectiveness, you’ll wish to customise these suggestions with an aligning supply — corresponding to a coupon or a rewards program.
If prospects can create an account in your web site but in addition have the choice of testing as a visitor, the affirmation web page is a superb alternative to immediate a free account creation.
Finest Buy Thank You Web page
Few corporations may even start to method the extent of buyer knowledge that Amazon collects, shops, and leverages throughout their companies.
This high quality of data — and the corporate’s primarily limitless provide of things and retailer listings — makes the acquisition affirmation web page extremely efficient (and, as a client, fairly tough to withstand).
Amazon steadily makes use of its thanks web page to encourage additional purchases of associated merchandise or drive customers to different choices like Amazon Prime.
4. Appointments and Reservations
Whenever you’ve obtained somebody newly signed up for an appointment, the thanks web page supplies a ready-made alternative to develop or lengthen the dialog with them.
Encouraging viewers to observe or have interaction along with your group on social media is a pure subsequent step.
As your follower on social, they’ll get frequent reminders about your model, together with any specials or offers you could have on supply. In the event you’re a enterprise that depends on repeat customized, this can be a enormous win.
Finest Thank You Web page for an Appointment or Reserving
OpenTable incentivizes customers to obtain the app as soon as they’ve made an appointment to allow them to monitor and modify modifications from inside the app itself.
The thanks web page additionally contains useful notes about what to know earlier than arriving on the restaurant.
5. Account Creation Thank You Pages
It is a prime alternative to usher your lead seamlessly into your onboarding or account setup course of.
You’ll wish to make it really easy they don’t even take into consideration clicking away.
The thanks web page for account creation supplies a chance to maneuver your new customers a step or two alongside within the buyer lifecycle and enhance retention.
You may supply assets to information them by your product or platform or present prompts to totally full their account set-up.
Finest Account Creation Thank You Web page
Backlinko goes above and past in laying out the subsequent steps for his or her leads.
They’ve infused their web page’s messaging with urgency, but in addition friendliness and approachability.
6. Donation Thank You Pages
A donor isn’t “shopping for” a product in the identical manner most different prospects are, however they’re undoubtedly on the lookout for some component of reassurance, affirmation, appreciation.
Or — on the very least — some affirmation that their contribution is making a optimistic impression and being effectively spent.
For nonprofits, political campaigns, and different donor-soliciting websites, use the thanks web page to offer a window into every donation’s impression, proper from the beginning.
Moreover, it by no means hurts if you happen to can anticipate and reply questions on your efficacy earlier than they’ve even requested.
Finest Donor Thank You Web page
Save the Chimps nails the impression of storytelling on their donor thanks web page, placing the chimps — the group’s beneficiaries — entrance and middle.
7. Session Reserving
Many companies depend on an preliminary session with their potential prospects to seal the deal, whether or not the session will happen in-person or nearly.
From tattoo and wonder parlors to B2B advertising and marketing businesses, free consultations are a really perfect lead magnet. The trick is to ensure your thanks web page is efficient at protecting your new prospect engaged in order that they’ll present up to your session appointment.
Finest Session Reserving Thank You Web page
Cayk makes use of an embedded kind on their web site so prospects can e book a time and date that’s most handy for them with out ready to listen to again from a salesman.
As soon as the appointment is confirmed, a thanks message is displayed together with reminders about what the prospect will acquire from the assembly.
Cayk additionally takes the chance to spotlight their worth propositions and what units them aside from opponents.
8. Publication Subscription Thank You Web page
If somebody decides to join your publication, it’s doubtless you’ve already impressed them with the content material and high quality of your web site and assets.
So, why depart a nasty style with a poor publication subscription expertise?
A well-designed thanks web page right here can be certain that your subscribers keep engaged, not simply on the location at that second, however with any subsequent content material that lands of their inbox.
Finest Publication Subscription Thank You Web page
Client Reviews does a unbelievable job on the publication subscription course of and the thanks web page. Upon signing up, customers can choose precisely which subjects are related to their pursuits to customise their publication expertise.
As soon as that’s accomplished, the location confirms the sign-up course of is full and presents guests with related content material to maintain them searching on the location.
9. Occasion Registration Affirmation
Whether or not you’re encouraging guests to join a webinar or an in-person occasion, your thanks web page helps to set the tone of the occasion.
You need to use the thanks web page to set expectations, present essential particulars, and preserve customers engaged till the occasion itself rolls round.
Not solely does this present a terrific consumer expertise, but it surely additionally will increase the possibility of the registrant exhibiting up — a very related concern in case your occasion is free to attend.
Finest Occasion Registration Thank You Web page
MarketingProfs runs lots of digital occasions and webinars as a part of their content material technique. When customers join an occasion, they’re taken to a thanks web page that confirms all of the occasion particulars, together with the worth, begin time, and length.
Registrants may also use social and electronic mail buttons to share the occasion with associates and colleagues to assist enhance sign-ups even additional.
MarketingProfs additionally takes the chance to offer some FAQs concerning the webinar expertise, the best way to entry the session, and what occurs if a registrant misses the occasion.
Saying Thank You
Thanks pages allow you to specific gratitude and present appreciation in direction of guests who’ve taken motion in your web site.
By acknowledging their curiosity, you create a optimistic relationship with potential prospects, rising the probabilities of constructing long-term model loyalty.
So, begin expressing your thanks so you may really feel the love long run.