“There’s loads of room to develop in Latin America and we’ve made nice progress. We like our prospects there.”
The phrases of JT Myers, co-CEO of Virgin Music Group (VMG) in an interview with MBW printed shortly earlier than the tip of 2023.
At the moment (January 4), as 2024 rubs the sleep from its eyes, we obtain some information that signifies simply how eager Myers and his co-CEO at VMG, Nat Pastor, are on Latin music and its artists.
VMG, Common Music Group‘s international indie artist and label companies division, has simply confirmed that it’s buying Saban Music Latin.
Beneath the phrases of the transaction – payment undisclosed – Virgin Music Group will purchase Saban Music Latin’s catalog and also will launch future albums by chosen Saban Music Latin artists.
VMG at present operates divisions in a number of Latin markets together with Mexico, the Andean area, Chile, Argentina, Brazil, Spain, and Portugal; it additionally operates a Latin division within the U.S.
It will have maybe been a shock to see Saban Music Group offered to a competitor of Common Music Group: the 2 corporations have a historic partnership, whereas Haim Saban, the founding father of SMG, is an impartial Non-Govt Director of UMG.
That stated, the truth that Virgin Music Group has stepped as much as make the acquisition – fairly than a frontline UMG report firm – is an fascinating growth.
Artists with recordings in Saban Music Latin’s catalog embrace German Montero; Fuerza De Tijuana; Reykon; Jon Z; Almighty; Jesus Mendoza; Banda Cruz De Oro; Michael Stuart; and Abel Zazueta Y Los De Culiacan.
Artists at present on Saban Music Latin’s roster embrace Chesca, Loyal Lobos, and YoGambii.
- Chesca is a Puerto Rican singer-songwriter with two #1 Latin Billboard singles, who has collaborated with artists together with Pitbull, Offset, Don Omar and Grupo Firme.
- Loyal Lobos is a Colombian singer/songwriter – named by Rolling Stone, Billboard and Spotify as an “artist to look at” this 12 months.
- YoGambii, a determine within the fast-growing entice Latin motion, not too long ago collaborated with Luar La L.
Virgin Music Group has a latest historical past of partnering with profitable Latin artists – not least in 2023 with Eslabon Armado (by way of DEL Information), whose smash single “Ella Baila Sola” – carried out with Peso Pluma – was Spotify’s largest observe of the summer time globally final 12 months.
Virgin Music Group’s artist roster already contains Latin stars akin to Pepe Aguilar, Sech, Grupo Firme, Tainy, Dalex, Luis Alfonso Partida, El Yaki, ANAVITORIA, Dani Move, Angela Aguilar and Grupo Recluta amongst others.Music Enterprise Worldwide