As a step in the direction of the Digital India initiative, Sanjeev Chopra, Secretary of the Division of Meals and Public Distribution, launched a pilot program to onboard a complete of 11 truthful value outlets (FPSs) within the Una and Hamirpur districts of Himachal Pradesh on the Open Community Digital Commerce (ONDC) platform on Wednesday, February 7.
In accordance with a press launch by the Ministry of Client Affairs, Meals, and Public Distribution, that is the primary time that Honest Worth Retailers are being onboarded on the ONDC platform. That is to function a mannequin for statewide and nationwide adoption sooner or later. The pilot was launched just about in 5 truthful value outlets in Una and 6 truthful value outlets in Hamirpur districts.
Talking on the event, Chopra stated that this landmark initiative provides to the continual efforts of the division in remodeling the truthful value outlets. This effort goals at offering extra avenues of earnings era for FPS sellers together with enhancing beneficiary satisfaction.
Moreover, he underlined that this initiative will present quite a few advantages for FPS sellers, together with visibility within the digital market, entry to a bigger buyer base past NFSA beneficiaries, and the power to compete on an equal footing with giant retailers and e-commerce platforms.
Moreover, he talked about that beneficiaries who face difficulties in making on-line purchases can method the FPS vendor to make on-line orders on their behalf.
The Division for Promotion of Trade and Inside Commerce (DPIIT) based ONDC, as a non-profit organisation, to advance open e-commerce. ONDC, which was launched on December 31, 2021, is a step up from the prevailing platform-centric digital commerce paradigm, which requires each the client and the vendor to utilise the identical platform or utility to transact enterprise and be seen on-line.
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