Jeremy Sponder has joined Warner Music Group’s International Catalog workforce as Vice President of US Advertising for Worldwide Repertoire.
In his new function, Sponder will probably be chargeable for managing US advertising and marketing activations for each shallow and deep catalog originating from the UK and different worldwide markets.
Primarily based in New York, he’ll report back to the International Catalog workforce’s Vice President of Communications, Lauren Papapietro.
He can even work intently with Katie Graham (Sr. Director, Catalog Growth & Advertising) and Stuart Wheeley (VP, Catalog Growth & Advertising) in addition to their respective content material groups.
With over a decade of business expertise, Sponder first joined WMG in 2021, serving as Vice President of Catalog for the corporate’s impartial label and artist providers arm ADA Worldwide, the place he notably performed a key function in strengthening WMG’s relationship with Daft Punk.
Previous to his time with ADA, Sponder was a advertising and marketing government at UMe (Common Music Group‘s catalog division) the place WMG says he “oversaw a roster of deep and shallow catalog content material”, taking care of artists comparable to The Rolling Stones, U2, Def Leppard, Tame Impala, and Lana Del Rey, amongst others.
Earlier than that, Sponder spent almost 5 years at The Orchard, serving to handle most of the firm’s prime artists together with The Chainsmokers, Steve Aoki, Sharon Jones, Dying Cab For Cutie, and labels comparable to Dim Mak, Relapse, Nuclear Blast, Fats Beats, Thrive Information, Captured Tracks, Daptone, and Barsuk.
“Jeremy is an unimaginable music marketer with a powerful monitor document, creating numerous profitable campaigns for large artists and types.”
Papapietro stated: “Jeremy is an unimaginable music marketer with a powerful monitor document, creating numerous profitable campaigns for large artists and types.
“He brings nice expertise and insights, and will probably be a useful addition to our workforce.”
“WMG is house to an unequalled catalog of music from all throughout the globe.”
Sponder added: “WMG is house to an unequalled catalog of music from all throughout the globe.
“It’s been an excellent journey with my ADA household these previous two years, and as I transfer into this new function, I’m wanting ahead to working intently with Lauren, Katie, Stuart, and your complete world catalog workforce to assist convey extra of this particular music to followers in new and thrilling methods.”Music Enterprise Worldwide